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WhatsApp is trying out a new feature

WhatsApp is trying out a new feature that might permit users communicate with businesses thru comfy messages, part of a broader overhaul to make the service greater commercial enterprise friendly.

The tool will allow users to see whether or not a commercial enterprise account has been demonstrated through WhatsApp earlier than starting up a communication. Currently, the characteristic, which has been downloaded by means of newshounds at CNBC through the Google Play save, is in beta on Android and enables WhatsApp itself to talk with users.

WhatsApp, which Facebook obtained in 2014, said in a weblog put up a year in the past that it “plans to check approaches for humans to speak with organizations within the months beforehand.” Facebook CEO Mark Zuckerberg stated remaining week that he wants the corporation’s messaging merchandise — WhatsApp and Messenger — to hurry up their efforts to generate sales.

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